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CANNING SHOW
Reaching a mass audience through a strong, vibrant online presence
During my time interning for the Canning Show, I assisted in the marketing by creating regular promotional social media posts to encourage more ticket sales and raise awareness for the show. I helped to create the Facebook banner, a few Facebook stories and a series of Instagram posts. The illustrations of the cartoon characters were drew by me and combined with real photos of the show.
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These cartoons helped to rebrand the Canning Show, strengthen the visual appeal of the key poster and promote the event further on social media and the printed Schedule of Events booklet. The characters created below was the result of several team discussions on how to represent the people from the community and our target audience coming to the show.
Facebook Post
Facebook 24 hour story
Instagram post
Canning Show Event Program announced on Social Media
About 1.5 weeks to show time, The map of the show was also used as a key promotional tool to get people excited about the show and buy tickets. This was a sponsored post that reached a very large audience on Facebook of 4000+ people in a few days.
Canning Show Countdown posts on Social Media
1 week to show time, I helped to create a countdown post for each day to build anticipation and generate even more interest and ticket sales. The amount of attention this marketing strategy gained was very successful, contributing to 2 out of 3 ticket sessions sold out and a new record breaking 15,915 attendees compared to about 12,503 last year.
The design for the countdown post had a consistent and familiar pattern:
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A colour strip at the top/bottom which consisted of a logo on left, a promotional text in centre, and a timer on the right
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A real photograph for the background
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The Canning Show cartoon characters holding a ticket and placed over the real photo.
Delightful illustrations with printed hard copies
The Canning Show brand cartoons were also used to promote the Schedule of Exhibitions booklet throughout and on the key posters (designed in collaboration with the Marketing Manager). 3000 copies were printed and distributed to the general public such as schools, shops, recreation leisure centres, etc.
Below are some delightful pictures of guests at a CAHRS multicultural women’s event called BLOOM reading the printed copy.
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Canning Show event program: signage and flyers
About 3 weeks to show time, I assisted to design the Event Program.
The CAHRS team provided me with last year’s InDesign file to edit plus the body copy and instructions to put into the map. I brought the elements all together along with my cartoons to strengthen the Canning Show brand once again. The entire CAHRS team gave me a few rounds of feedback and request for changes to reach this final polished and accurate piece ready for print.
2000x A5 flyers and 14x A0 billboard signages of this Event Program were printed and distributed around the show.
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